The Off Market Property Portal – Ultra Primus
The Global Off Market Property Portal. Based in London, Ultra Primus is exclusively focused on the global off-market property sector.
With an emphasis on luxury, super prime and ultra prime residences our Off Market Portal features properties from major global cities including London, New York, Monaco, Rome, Paris, Madrid, Sydney, Shanghai, Singapore and Bangkok together with exclusive secondary ‘leisure’ destinations including the Cayman Islands, Barbados, Tuscany, Bordeaux, Marbella, the Algarve, the French Alps, Aspen, Sardinia, Cannes and St Tropez.
We provide no agency/broking services and thus our sole focus is enhancing the efficiency of the off market property industry. This enables property professionals to discreetly market such residences to a relevant audience and therefore ensure best outcomes for their clients. Discretion, confidentiality, efficiency and effectiveness are the driving forces behind our business and we always welcome feedback to help us improve our service.
Our Off Market Property Portal
Whilst luxury residential real estate is our main focus, we do also feature other categories of properties. The common denominator being that the end purchaser is normally a High Net Worth or Ultra High Net Worth individual. Examples of these property types include:
Residential/commercial hybrid – e.g. a lifestyle Bordeaux winery with scope for both residential and commercial uses
Boutique Hotels – e.g. a Tuscan farmhouse converted to a small luxury hotel. Particularly those which tend to be purchased as trophy assets by UHNW individuals (rather than by larger hotel chains) and which, in some cases, offer the opportunity for reversion to use as a private residence (s).
Residential Development opportunities – e.g. land or existing buildings in London with opportunity for residential development, conversion and/or refurbishment.
Residential Investment Portfolios – e.g. an income-producing portfolio consisting of residential properties owned by a HNW individual and, unless broken up, is very likely to be purchased by another HNW/UHNW.
Ultra Primus Background
Having produced a number of magazines focused on the global Ultra Prime Property sector (Ultra Primus – the most expensive homes in the world) and after holding a variety of property showcase events in exceptional residences for sale, we were increasingly being contacted by agents and UHNW representatives about both their off market listings and their unfulfilled searches for specific properties. Further investigation of this sector, together with extensive research and feedback from industry professionals, led us to conclude that there was significant scope for us to create a members-only, off market property portal for the discreet and confidential marketing of exceptional homes from around the world.
The launch of our new service means that agents representing off-market properties can now register and list their property without disclosing specific identifying details. They have full control over how much information (images, price, property description, location) is initially provided on the portal. Furthermore they have full discretion over to whom they release further information. Naturally, as with the marketing of any property in this discreet manner, they have the option to request completion of an NDA.
We work alongside property professionals (buying agents, estate agents and realtors), developers and advisors to High Net Worth (HNW) and Ultra High Net Worth (UHNW) individuals. We enable discreet connections via our members-only portal to enhance the efficiency, effectiveness and scale of the off market property.