An Off-Market London Penthouse
Discreetly selling a property is often a difficult, and subjective, undertaking – a balance of cautious marketing and contacting enough of the ‘right’ people. Whilst some off-market sellers require complete discretion, many property owners choosing to sell ‘off’market’ simply want to promote their property out of the public eye and away from the mainstream property portals. Advances in technology over the last ten to fifteen years have of course created wonderful opportunities for selling properties to a global audience, but in this brave new world of property marketing, sellers need to take a step back and consider what is best for them. Why, after all, should images of your £1om home be available for the entire world to view when only 0.01% could reasonably ever afford to purchase it.
Targeting the right audience
Instead of creating a digital footprint to show when (and at what price) a property was listed, it is considerably more prudent to target a specific, relevant audience who are actively searching for luxury and high value properties – namely buying agents, estate agents and advisors to HNW/UHNW clients.
The London Penthouse
It is with this in mind that we will shortly be ‘soft-launching’ an off-market London penthouse with an event co-hosted by the developer. A select audience of property buyers, estate agents and advisors to HNW/UHNW clients will join us for champagne and canapes in the newly renovated property with wonderful, far-reaching views over the capital. For buying agents seeking to purchase the quintessential London penthouse for their clients, this opportunity; to view the property just as it becomes available and, crucially, before it is widely marketed, is valuable indeed.
If your clients have retained you to find a luxurious bolthole in the heart of the capital, please contact us and we will add you to our guest list for the evening.
Property Marketing Events
If you represent, own or have developed a luxury property anywhere in the world (on or off-market) and would like to host an Ultra Primus event – bringing buying agents and UHNW advisors to view your property – please contact us on +44 (0) 20 8133 2833.